When blogging was a relatively new concept many bloggers simply looked to the medium as a way to empty their thoughts into an electronic file. Many viewed the medium as a journal that may never be read by anyone else.
In fact, early bloggers saw very little activity without sending out a direct invitation to view the blog to friends and family.
There are two primary roots to blogging. The first is old style message boards (now commonly referred to as moderated forums) and the second root is Online Diaries.
The earliest predecessor for blogging goes all the way back to 1983, but like most early Internet ideas they were basically useful only to the computer geeks and technicians.
Blogging as we see it today really came to the forefront in 2004. If blogging were a pot of water the boiling point wasn’t reached until that year.
Today blogging is incorporated into almost every form of social networking site. Business Blogging (b-blogging) is common with many online businesses.
Perhaps blogging has been embraced because the individual blog owner becomes the journalist, publisher and commentator without the need to consult with any of those journalistic types.
Blogging may seem meaningless initially. It may, in fact, seem more like an old style online diary read by a very few. You may even believe that the medium has no impact on your business marketing strategy. However, like Search Engine Optimization (SEO) strategies it can take some time for blogging views to reach the boiling point.
One way to improve blogging traffic is to post a link to the blog in any signature line when participating in forum discussions. Make a prominent link to the blog on your primary business site. Use links from other blogs, which may become reciprocal. You can even mention your blog in any company ezines, newsletters or autoresponders.
Many Internet users have come to view blogging as an alternative news source. If your business is on the cutting edge of your industry a business blog might become authoritative and be referred to by other bloggers for additional content. Their backlinks only serve to improve the traffic to your blog.
The growth of blogging serves the interests of knowledge and entertainment seeking consumers as well as businesses that understand what type of content their visitors are most interested in.
Blogging has really allowed a free exchange of ideas with the belief that if you meet the intellectual needs of the customer they are more likely to return with both trust and their credit card.
Saturday, November 20, 2010
Friday, November 19, 2010
Making Money with Adsense
You can believe one of two things about making a significant income from Google AdSense.
1) If you believe the claims of those who are promoting AdSense with the products they are selling, then Google AdSense is the key to your early, as in nest year, retirement.
2) If you believe those who have spent the past year working with AdSense and received something in the neighborhood of $100 for their efforts, you will begin devising an alternative retirement strategy.
But is there a middle ground, a third option which will allow you to make a reasonable income from Google Adsense in return for a reasonable amount of works? There certainly is, if you don’t keep looking for the magic tricks and resign yourself to repeating the same R&D over and over again.
Keywords are at the heart of any successful Google AdSense campaign, and you need to find the right ones. The right keywords will be determined by your source of traffic.
If you intend to use natural SEO, then your will need to get and Adwords account and use it to research the keywords with good PPC value, good bidder density, and not many competitors.
Any keywords which can supply you with all three are the ones on which you should build your niche, so use them to build a search engine optimized site, post your AdSense ads, and start looking for your traffic to arrive.
Then do it again, and again, and again, until you have enough sites built on enough smartly chosen keywords to make AdSense pay off for you.
There’s one more way to build respectable revenue from Google AdSense. It’s called arbitrage, and what it means is that you will buy PPC traffic directly from Google via AdWords, and then steer that traffic to your site displaying AdSense ads.
If you want to engage in arbitrage, look for high PPG value keyword for your websites, and low PPC costs for your ads.
While either of these strategies, if implemented correctly, can generate a reasonable and ongoing income from Google AdSense, the real keyword is patience: you’ll almost certainly have to wait months before you see your first AdSense checks.
If done properly, either of these techniques can yield a consistent income, but more than likely, it will take months before this occurs.
1) If you believe the claims of those who are promoting AdSense with the products they are selling, then Google AdSense is the key to your early, as in nest year, retirement.
2) If you believe those who have spent the past year working with AdSense and received something in the neighborhood of $100 for their efforts, you will begin devising an alternative retirement strategy.
But is there a middle ground, a third option which will allow you to make a reasonable income from Google Adsense in return for a reasonable amount of works? There certainly is, if you don’t keep looking for the magic tricks and resign yourself to repeating the same R&D over and over again.
Keywords are at the heart of any successful Google AdSense campaign, and you need to find the right ones. The right keywords will be determined by your source of traffic.
If you intend to use natural SEO, then your will need to get and Adwords account and use it to research the keywords with good PPC value, good bidder density, and not many competitors.
Any keywords which can supply you with all three are the ones on which you should build your niche, so use them to build a search engine optimized site, post your AdSense ads, and start looking for your traffic to arrive.
Then do it again, and again, and again, until you have enough sites built on enough smartly chosen keywords to make AdSense pay off for you.
There’s one more way to build respectable revenue from Google AdSense. It’s called arbitrage, and what it means is that you will buy PPC traffic directly from Google via AdWords, and then steer that traffic to your site displaying AdSense ads.
If you want to engage in arbitrage, look for high PPG value keyword for your websites, and low PPC costs for your ads.
While either of these strategies, if implemented correctly, can generate a reasonable and ongoing income from Google AdSense, the real keyword is patience: you’ll almost certainly have to wait months before you see your first AdSense checks.
If done properly, either of these techniques can yield a consistent income, but more than likely, it will take months before this occurs.
Ready to Start Blogging? Let's Go!
Setting up a blog is generally a matter of following some online steps. The first thing any blogger (business or personal) needs to do is to find a blogging host. This could be a stand alone like Zanga or Blogger or a part of a social media site like MySpace or FaceBook.
You will need to register with a typical user name and password. From this point on you will need to pay attention to the instructions the blog site provides.
In most cases you can upload photos and most blog sites will also allow you to place audio and video in your blog. Most of the time this is placed as embedded link. This means that the link to the audio video or picture is placed on the blog from a secondary hosting source.
Unless you pay for blog space the blogging company will generally place a limit on the amount of space you can use to host files on their site. This is why the blogging site will not host most audio and video. Most bloggers will use video sites like YouTube to present any video clips they might want.
Photos can be stored at a site like Photobucket and then placed with an embedded link so the photo will show up on the site.
You will also be allowed to manage friends, comments and posts from your main page. Your profile can be edited or modified to include new achievements or events and the color scheme of your blog can also be adapted to express your personal taste.
Many blogging sites make Real Simple Syndication (RSS) feeds available as well to allow others to be advised when you post new material on your blog.
Many existing websites will have a page that is linked to the blog or frame the blog so site visitors can view their blog entries directly from the primary website. This can be important especially if the primary site is also a business website.
Blogging is just one of several marketing tools that can be integrated directly into an existing website design.
Most blogging sites will allow you to remove old blogs and edit existing ones whenever you need to.
In most cases the only individuals who can post comments are those who have registered with the blogging site. This is done for the protection of the company as well as the blogger. If a threat or malicious comment is made in response to your blog the blogging company can contact the poster or work with authorities if needed to find the person who made the comment. If no registration was required for blog comments then anyone could post their thoughts in your blog no matter how potentially harmful or threatening.
The next step is to actually post a blog entry. These can be general stream of consciousness thoughts or they could be more direct and informational.
Expect blog visits to be slow at first. When you develop several you will find visitation will increase and there will also be the expectation that you can and will provide new material to view on a regular basis.
Blogging can be a great way to add a personal touch to a personal or business website and can help customers and friends capture a sense of your humanity.
You will need to register with a typical user name and password. From this point on you will need to pay attention to the instructions the blog site provides.
In most cases you can upload photos and most blog sites will also allow you to place audio and video in your blog. Most of the time this is placed as embedded link. This means that the link to the audio video or picture is placed on the blog from a secondary hosting source.
Unless you pay for blog space the blogging company will generally place a limit on the amount of space you can use to host files on their site. This is why the blogging site will not host most audio and video. Most bloggers will use video sites like YouTube to present any video clips they might want.
Photos can be stored at a site like Photobucket and then placed with an embedded link so the photo will show up on the site.
You will also be allowed to manage friends, comments and posts from your main page. Your profile can be edited or modified to include new achievements or events and the color scheme of your blog can also be adapted to express your personal taste.
Many blogging sites make Real Simple Syndication (RSS) feeds available as well to allow others to be advised when you post new material on your blog.
Many existing websites will have a page that is linked to the blog or frame the blog so site visitors can view their blog entries directly from the primary website. This can be important especially if the primary site is also a business website.
Blogging is just one of several marketing tools that can be integrated directly into an existing website design.
Most blogging sites will allow you to remove old blogs and edit existing ones whenever you need to.
In most cases the only individuals who can post comments are those who have registered with the blogging site. This is done for the protection of the company as well as the blogger. If a threat or malicious comment is made in response to your blog the blogging company can contact the poster or work with authorities if needed to find the person who made the comment. If no registration was required for blog comments then anyone could post their thoughts in your blog no matter how potentially harmful or threatening.
The next step is to actually post a blog entry. These can be general stream of consciousness thoughts or they could be more direct and informational.
Expect blog visits to be slow at first. When you develop several you will find visitation will increase and there will also be the expectation that you can and will provide new material to view on a regular basis.
Blogging can be a great way to add a personal touch to a personal or business website and can help customers and friends capture a sense of your humanity.
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